Dubai Real Estate Firm to Invest $86M in Italy
Huspy, the Dubai-founded AI-powered real estate company, has announced plans for a major investment in Italy as it expands its operations across the Middle East and Europe.
The company will invest $86 million in Italy as part of its broader European expansion strategy.
Huspy considers Italy a key market for its next stage of growth.
As part of its entry into the Italian market, the company has also announced the acquisition of Integra Finance.
Integra Finance is a credit intermediary that provides services to individuals and businesses.
Huspy expands real estate technology footprint
Since its launch in 2020, Huspy has maintained a clear focus on its long-term vision and growth ambitions.
The company aims to build the largest AI operating system for real estate and mortgage brokers across the Middle East and Europe.
Huspy currently operates in 15 cities, with established businesses in the UAE, Spain, Saudi Arabia and, most recently, Italy.
Its AI-native platform is designed to enhance the home buying and selling experience while improving efficiency and creating greater opportunities for the professionals supporting these transactions.
Jad Antoun, co-founder and CEO of Huspy, said the company was “doubling down” on Europe, highlighting the strategic importance of its acquisition of Integra Finance.
“Italy is central to our next phase of growth. Integra Finance has built a fast-growing business with a high-calibre management team, an established network of advisors and partners, underpinned by a highly efficient operating model.
“By combining this expertise and market presence with our AI-native technology and systems, we aim to accelerate Integra’s growth and help transform the way real estate agents, credit advisors and clients experience the process of buying, selling and financing a home,” said Antoun.
Ziad Nassar, co-founder and deputy CEO of Huspy, similarly described the company’s entry into Italy as an important strategic milestone, adding that Integra Finance provides an ideal platform for the expansion.
“Our investment builds on the long-standing economic partnership between our two nations, reflected in the UAE’s $40 billion investment commitment announced in February 2025 during HH Sheikh Mohamed Bin Zayed’s visit to Italy.
“Integra Finance is Huspy’s fifth acquisition in the credit intermediation sector, and we can draw on a proven model, already applied successfully, to integrate these businesses,” said Nassar.
Enrico Quadri and Samuele Lupidii, CEO and Chairman of Integra Finance, welcomed the acquisition and said they were looking forward to beginning a new chapter with Huspy.
“We built Integra with the ambition of creating a strong, innovative and customer-focused company. We are proud of what we have achieved and grateful to our network and to everyone who believed in the project.
“We believe Huspy is the ideal partner to accelerate our growth. Combining our experience and network with Huspy’s technology and international vision will enable us to create something unique: a new force in Italian credit intermediation and a magnet for the best professionals in the market.”
The transaction follows an expansion model that Huspy has previously implemented across other markets.
The company has expanded through the acquisition of established businesses, combining their teams and local market expertise with Huspy’s operating model, technology and investment capabilities.
In the UAE, Huspy acquired Home Matters in 2021 before completing additional acquisitions of smaller businesses. In Spain, the company acquired Mortgage Direct in 2023.
During 2026 and 2027, Huspy plans to focus on developing its Italian operations, expanding into additional European and MENA markets, and strengthening its existing presence in Spain, the UAE and Saudi Arabia.
The financial details of the transaction were not disclosed.